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Chart courtesy of WIS-TV

Source: eMarketer October 2012; TVB 2012 Media Comparisons Study

Television reaches more adults each day than any other medium and is considered the most influential channel of communication. Nearly 90% of adults 18+ report watching television in the previous 24 hours and spend an average of 5.2 hours daily with television. Additionally, 51% of adults also say that a television ad prompted them to go online to find out more.

 

Conclusion? Basically, if you're wanting business with lots of customers, a TV Spot is the way to go.

 

 

A little deeper in why to advertise on TV...

Commercials

Source: eMarketer October 2012; TVB 2012 Media Comparisons Study

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